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24 Jan
Branding, Business Strategy, Digital Marketing

YouTube ADS

01.

Have you ever considered running You tube ads?

02.

Want to increase brand awareness, generate leads, or drive sales?

Why use youtube in stream ads?

YouTube in-stream ads are sponsored videos that appear in monetized organic content. They can display on YouTube and in embedded videos on partner sites. Google Ads offers three types of these ads:

DEMOGRAPHIC DATA

such as age, gender, location, or household income

YOUTUBE in-stream non-skippable ADS

such as age, gender, location, or household income

YOUTUBE in-stream bumper ADS

Can be no longer than 6 seconds. They also require viewers to watch in full.

Target Your Ideal Customer

YouTube uses the Google Ads interface for all in-stream ads, which means you get access to tons of audience targeting options. You can target viewers by:

Demographic data

such as age, gender, location, or household income

Affinity audiences

that have interests related to your brand or vertical

In-market audiences

that are actively shopping for what you’re selling.

Remarketing audiences

that have already indicated an interest in your brand

Similar audiences

that share characteristics with your most valuable customers

Reach Customers Throughout Their Journey

YouTube in-stream ads aren’t just for reaching a wide swath of customers at the top of the funnel. You can create them for every stage of the customer journey:
  • Awareness: Drive discovery by reaching relevant audiences that are new to your brand.
  • Consideration: Encourage research and browsing with useful and engaging video content.
  • Conversion: Get customers to buy, subscribe, or click with video content that prompts action.

The ClickUp in-stream ad below highlights some of the project management platform’s key differentiators while showcasing some of its most useful features. This ad is ideal for a mid- or lower-funnel audience that’s primed to click the Try Free call to action (CTA).

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24 Jan
Branding, Business Strategy, Digital Marketing

Why Brands Should Be on TikTok?

Brand’s have been wondering how they can get more followers on TikTok and take advantage of its 689 million monthly active users worldwide. Although the app had originally been deemed for a younger audience, the number of US adults using TikTok has risen over the past few years with no sign of slowing down.

Why Brands Should Be on TikTok?

One important thing to note from the get-go is that TikTok marketing is hugely different from that of other platforms, and in this world, traditional advertising is a big no-no. Remember, most of its users are from our Generation Z, and in their fast world, adverts are one easy click away from being averted and discarded. And with so many various applications that we visit each day, can one blame them?

3vEasy Tips To Get More Followers on TikTok

However, this leaves room for brands to show off their products organically instead, allowing for user-generated content to be at the forefront of the TikTok experience, which it most certainly is. This means social approval can be given more easily, which naturally means more followers and, ultimately, more sales.

Build Credibility

TikTok users have no time for overly promotional material from brands. So, in order to get more followers, you’re going to first have to establish your credibility with your ideal target audience. And with many things in business, consistency is key.

Credibility and trust can only happen if you’re keeping things consistent from the inside out. The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use brand feel-good TikTok content to share with your audience.

Leverage TikTok Trends and Challenges

TikTok trends can dramatically increase your followers if your brand can throw a creative twist on them as they arise. But, be selective with the trends and challenges you participate in, as new trends emerge almost daily on the app. Be sure to join in on trends that your target audience is also participating in.

Participating in the latest trends is a great way for your brand to set yourself apart from your competitors and increase the chances of TikTok users finding you. If you are lucky, the video can go viral. A single viral video can get you thousands of followers.

Engage With Other TikTok Creators

As a brand, one of the most efficient methods to get more followers on TikTok is by collaborating with influencers. TikTok influencers have already established credibility and authority with their audience. Partnering with an influencer within your niche or with a following of your target audience will help your reach a larger number of people.

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13 Jan
Branding, Business Strategy, Digital Marketing

Why is digital transformation important for your business? And how we can help you in this transformation?

The world is observing the rules of the markets after radically within the recent Covid-19 pandemic time.

Businesses are making an additional struggle to adjust to the “new normal” to remain competitive. Nowadays, it’s not only the rules but the whole battleground that’s experiencing enormous changes. So, what is digital transformation in this situation? Let’s see the reasons why this advanced change is vital nowadays more than ever sometime recently.

A citation by Dr. Koenig, CEO of German’s Allianz Wellbeing has been frequently utilized to push the significance of transformative activities for businesses. She said:

“It’s never over. There is always change and always more to do.”

Within the past, companies have continuously had to bargain with changes in customers’ requests. But, in the midst of the COVID-19 pandemic, the way that advanced society worked has changed – and the changes will likely be finally distant past the COVID-19 wave. Whereas a few angles of our lives (like strict lockdowns) may conclude with an immunization getting to be accessible, other perspectives such as our utilization of digital technologies will endure.

Companies will have to reevaluate their operations through the complete lifecycle, beginning from client acquisition and operations to post-sales benefit and client service.

In the current situation, if an organization does not change itself carefully to meet the requests of the business scene, its survival can be at stake. Adjusting quickly to the current circumstance is additionally fundamental for the fruitful conveyance of items and administrations to clients, keeping in intellect the security concerns amid the pandemic.t

What is digital transformation?

As per Harvard Business Review, digital transformation simply means adapting an organization’s strategy and structure to capture opportunities enabled by digital technology. Digital transformation has also been defined as the process of integrating digital technology into different areas of a business, which fundamentally changes how a business operates and delivers value to its customers.

What are the benefits?

There might be several reasons why a business might wish to convert digitally. But the foremost likely reason to require the digital change way is that it is the requirement of the hour. There has been a worldview move within the way clients communicate with businesses due to the rise of social media stages and web-based arrangements for sales. The world has contracted with digitization and so have the markets! Universal competition has entered the same space as residential competition. No corner of the world is as well distant absent for business now!
It will Permit You to Keep up With the Cravings of the Modern Consumer.

We can’t deny that the presence of tablets and smartphones in our lives has made us more contactable than ever, and buyers are presently buying more items on the go than ever some time recently. Going computerized and presenting social media and portable apps/websites to your trade will make beyond any doubt that your company keeps up with the modern-day shopper (or potential client) and boost benefits alongside keeping your clients fulfilled.

Using social media Will Increase Company and Brand Awareness Immensely.

The use of social media inside your marketing campaigns will bring in and keep up a more youthful, ‘fresh’ gathering of people for your business. The increment of mobile technology implies that numerous potential clients presently check their social media sites handfuls of times per day and using this to your company’s advantage will amplify benefits and be instrumental in getting your business’ brand and message out there.

Expanded Interaction with Customers

Going digital makes it so much easier to connect and communicate with potential and existing clients. Using social media destinations such as Facebook or Twitter lets clients give their feedback on their experiences with your company and consoles them that their opinion is being listened to, understood, and valued.

Amplified Customer Experience

Customer experience is the key to a successful organization. Providing a better and unmatchable customer experience is what distinguishes successful organizations from unsuccessful ones. Digital transformation helps in increasing speed and agility in the insights generated. It provides a transformational customer experience by designing and digitizing customer journeys and developing agility in delivering journey transformations. This helps companies earn authority, trust, and respect from their customer.

Improved Agility, Innovation & Digital Culture

Agility refers to the organization’s ability to improve and develop continuously. This statement holds true for digital processes as well. 68% of companies rank agility to be within the top 3 considerations when it comes to digital transformation. The changes in the digital landscape are so rapid that organizations often find it difficult to react quickly and lose the advantage of rapid response. No matter how well-established a brand is, if there’s a cheaper and better alternative available, customers will choose it. Therefore, not just new start-ups, but established companies too must keep on improving and adapting to changes in the market.

How can TabLab help you to go digital?

There is consensus on the fact that more and more companies are beginning to embark on a “digital transformation journey”. But there are also observations by many technology industry experts that many of the companies that take on transformative initiatives lack an accurate understanding of the concept and the approaches to executing it successfully and the pitfalls that they need to avoid. transformation.

We, as a digital agency, offer all types of digital marketing services, from websites, apps, social media, graphics, marketing campaigns, and many more.

We transform your brand and leverage it to meet the new market needs.

OUR SERVICES
13 Jan
Branding, Business Strategy, Digital Marketing

Benefits of content marketing for your business

Why is content marketing important?

Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. And, in today’s age, customers expect high-quality, consistent content from their favorite brands.

Your audience will stick around longer.

Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.

You'll have better traction on social media.

It’s one thing to increase your social media followers across channels, but it’s quite another to create trendy content. If you’re one of those businesses that doesn’t see much traction despite having a huge following, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media. Track the performance of your content campaigns using HubSpot’s analytics software.

Your audience will trust you.

Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.

Ultimately, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they are to have a positive association with your company.

You'll generate more and better leads.

Content marketing can also generate leads. When your audience views your content, they’re more likely to purchase from you in the future. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.

Original content can improve conversions.

The content you post influences conversions. It helps your audience connect with you and gives them the information needed to make educated purchases.

Even more, if you’re using blog content to bring in traffic, consider using unique images rather than stock photos for a potential 35% increase in conversions.

Additionally, your content should always include a CTA and guide your reader on what they should do next.

Your business will become more visible thanks to SEO.

The more consistent, high-quality content you produce, the better it’ll be for your SEO efforts.

For example, your content should help your business become visible online and build trust and authority with your audience. With a developed content strategy, your content should help you rank higher in search engines.

We, as a digital agency, offer all types of digital marketing services, from websites, apps, social media, graphics, marketing campaigns, and many more.

We transform your brand and leverage it to meet the new market needs.

Quality content can build brand awareness.

Sure, anything can build brand awareness, but content marketing can do it in a unique way.

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