Why use youtube in stream ads?
YouTube in-stream ads are sponsored videos that appear in monetized organic content. They can display on YouTube and in embedded videos on partner sites. Google Ads offers three types of these ads:
Target Your Ideal Customer
YouTube uses the Google Ads interface for all in-stream ads, which means you get access to tons of audience targeting options. You can target viewers by:
Reach Customers Throughout Their Journey
YouTube in-stream ads aren’t just for reaching a wide swath of customers at the top of the funnel. You can create them for every stage of the customer journey:
The ClickUp in-stream ad below highlights some of the project management platform’s key differentiators while showcasing some of its most useful features. This ad is ideal for a mid- or lower-funnel audience that’s primed to click the Try Free call to action (CTA).