Manhattan Burger
Manhattan Burger, the rapidly expanding burger restaurant chain with multiple branches throughout Kuwait.
| Client | Manhattan Burger |
|---|---|
| Sector | Food |
| Year | 2023 |
| Category | Social Media |
The brief
Manhattan Burger, the rapidly expanding burger restaurant chain with multiple branches throughout Kuwait, entrusted Tablab with the mission of enhancing their online presence. Our primary objective was to transform regular customers into dedicated followers on Manhattan's digital platforms.
Our approach
To achieve this, we executed a comprehensive digital marketing strategy encompassing a brand-new website design and development, daily delivery of engaging social media content, and the creation and deployment of customer email notifications. Additionally, we harnessed the power of influencer partnerships and launched a high-impact performance marketing campaign, playing a pivotal role in propelling the brand's growth.
Our hands-on approach extended to art direction and on-site photography and videography shoots, ensuring an ample supply of visually appealing content to support our marketing efforts.
Our approach
Collaborating closely with Manhattan's team, we formulated monthly content plans designed to foster engagement and attract fresh followers. In recent months, we've witnessed an impressive 25% surge in followers and a remarkable 75% increase in Facebook page likes.
Not only did we craft an array of captivating static and video content for Manhattan's social media channels, but we also took the lead in community management, promptly responding to direct messages, comments, and tagged posts. Our involvement further extended to an array of performance marketing initiatives, including paid promotions on Facebook, Instagram, and Google.
