According to Instagram, their social media presence currently brings with it over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy.
If you’re a brand looking to create a following on Instagram and use the platform strategically, you need an Instagram business profile. That’s because there are features to a business profile that that improve usability as a brand.
An Instagram campaign can help you to drive prospects to your website for a product purchase. Instagram Marketing Platforms offers a lead campaign which can fetch customer details through signup forms which will be helpful for service.
Tag your products in photos, videos, and stories, and turn any of your posts into an opportunity to shop. Once they tap, people will see richer descriptions, additional imagery, and related items from your shop.
Instagram Analytics provides data of customer interactions, Account and Campaign performances which helps in Implementing Instagram Strategy.