Double Melt
Doublemelt, a cheesecake concept hailing from London, embarked on a tantalizing journey to adapt its offerings to the Kuwaiti market
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Client
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Double Melt
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Sector
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Food
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Year
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2023
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Category
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Social Media
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The brief
Doublemelt, a cheesecake concept hailing from London, embarked on a tantalizing journey to adapt its offerings to the Kuwaiti market. Their specialty? Delectable desserts featuring a luscious and creamy cheesecake base, tantalizingly crowned with an array of sauces and flavors, including a local twist with saffron. Doublemelt's aspiration was to not only introduce this classic dessert but to infuse it with the irresistible charm of local flavors. They turned to us to orchestrate the launch of their brand, both in the digital and physical realms, and to craft a campaign that would ignite the imagination of their audience.
Our Approach
Our journey with Doublemelt was grounded in a holistic marketing strategy that spanned the spectrum of brand identity, social media management, and offline promotion.
We began with an extensive research phase, meticulously delving into Doublemelt's products, customers, competitors, and industry trends. Our goal was to unearth what set them apart and to discern their ambitions in the world of marketing. Based on these insights, we crafted a
Our approach
Strategy designed to shine a spotlight on the mesmerizing allure of the oozing sauce that made Doublemelt's desserts irresistible. We also championed the diversity and quality of flavors, catering to varied preferences and occasions. The campaign was nothing short of a resounding success for Doublemelt. The results spoke volumes:
We take immense pride in having played a part in melting the hearts of Kuwaiti dessert connoisseurs with Doublemelt's delectable cheesecakes. The journey with Doublemelt was a sweet one, and we eagerly anticipate supporting them in their forthcoming endeavors. Together, we demonstrated that even in a competitive market, a delicious idea can rise and shine with a sprinkle of creativity and a dollop of strategic brilliance.